A last look at book trailers

Well, last until I find something genuinely new to say. As you may recall, I have come to the conclusion that book trailers are more likely to hinder sales than help them, unless the trailer itself is so brilliant that it goes viral. Since then I've seen a couple of decent ones that probably did not hurt sales, but I'm really not sure they will help much either.

But for anyone interested in more informed opinions, check out this post in which various publicists give their various opinions of book trailers.