A last look at book trailers

Well, last until I find something genuinely new to say. As you may recall, I have come to the conclusion that book trailers are more likely to hinder sales than help them, unless the trailer itself is so brilliant that it goes viral. Since then I've seen a couple of decent ones that probably did not hurt sales, but I'm really not sure they will help much either.

But for anyone interested in more informed opinions, check out this post in which various publicists give their various opinions of book trailers.

When reviewers hand you a lemon

You can choose to get bitter and downright nasty, as Alice Hoffman recently did. She got so incensed about a mildly critical review that she fired off no fewer than 27 nasty tweets, including one that revealed the reviewer's address and phone number so that Hoffman's fans could protest directly. Um yeah. If you believe that no publicity is bad publicity, that was quite the stunt. Publicity it got her. Respect, not so much.

Or you could, like Brad Meltzer, make lemonade. His soon-to-be-released novel, The Book of Lies, got panned by a number of influential critics. And this was his hilarious response.



I don't know about you, but I know which book I am more tempted to read.

Too funny

When was the last time a TV commercial made you howl with laughter? This one did it for me. Which might say disturbing things about me.