The point of Coca-Cola being in Kabul is that someone in the country has the capacity to purify water in very large amounts, and this over time leads to more people being able to do the same. The people at Coke aren’t stupid; if they’re in Afghanistan it’s because a) Coke (and its local bottler) thinks there’s a market, and b) Coke can do business there, which means it can assure access to a water supply, electricity, glass bottles, trucks, pallets, gasoline and so on.
Coke’s need for these civilizational essentials creates infrastructure, and so Afghan civilians should eventually benefit from the Coke plant both directly (jobs) and indirectly (steadier supplies of the items needed to make Coke, which are the same items needed for at least 20th-century life).
Eagle and Empire - *Imagine a world where the Roman Empire never fell, but instead continued to expand*. . . Thus read the very first sentence on the back cover of the adva...
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